Fashion
Lingerie
Kim Kardashian
Skims
Shapewear

Kim Kardashian's Skims Sells Out of Shocking New 'Ultimate Bush' Thongs

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2 min read
74 trending
North America
October 15, 2025
www.cnn.com
Kim Kardashian has launched the furry panties under her Skims range.

Kim Kardashian has launched the furry panties under her Skims range.

cnn.com

"Kim Kardashian's shapewear brand Skims has sent shockwaves through the fashion world with its latest product drop: thongs featuring built-in, fake pubic hair. The 'Ultimate Bush' collection, complete with 12 different shade variations, has left fans and critics alike wondering if the brand has gone too far. 'Who asked for this???' one social media user asked, while another joked, 'I'm calling 911.' The thongs, which retail for $32, are currently sold out on the Skims website, with prospective shoppers given the opportunity to join a waitlist.
The provocative product drop comes on the heels of Skims' face wrap controversy earlier this year, which sparked debate on the necessity of such a product. However, with the thongs, it seems Kardashian is pushing the boundaries even further. 'With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be,' the Skims website boasts, referencing the 1970s-style game show campaign that accompanied the product launch.
While some fans are praising Kardashian's marketing prowess, others are expressing confusion and even outrage over the product. 'The people down at Skims must be running out of ideas,' one user wrote on social media. As the debate rages on, one thing is clear: Skims has once again managed to grab headlines and dominate the conversation.
But what's next for the brand? Will Kardashian continue to push the boundaries of what's considered acceptable in the fashion world, or will Skims scale back in response to the backlash? Only time will tell, but one thing is certain: the 'Ultimate Bush' thongs are here to stay, and they're sparking a conversation that's far from over.",
"tags": ["Kim Kardashian", "Skims", "Fashion", "Trending", "Controversy"]
}

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