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Big 12 Commissioner Fires Back at Notre Dame Ad

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December 10, 2025
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Big 12 Commissioner Fires Back at Notre Dame Ad

Big 12 Commissioner Fires Back at Notre Dame Ad

www.on3.com

The controversy began when Notre Dame athletic director Jack Swarbrick expressed his concerns about the CFP and the ACC's ability to compete in a potential expanded playoff format. Big 12 commissioner Brett Yormark responded with a scathing statement, taking aim at Swarbrick's comments and the ACC's perceived lack of ambition.

Lack of Ambition Criticism

In his statement, Yormark questioned the ACC's commitment to growth and competition, suggesting that the conference has been slow to adapt to changing circumstances in college athletics. He pointed to the ACC's failure to secure a new television deal and its limited presence in the CFP as evidence of this lack of ambition.

Yormark's comments have been met with significant backlash from ACC officials, who have defended their conference's efforts to navigate the complex landscape of college athletics.

Notre Dame's Position

Notre Dame has maintained a unique position in college athletics, operating as an independent school with a special arrangement to participate in the ACC for football purposes. The school's athletic director, Jack Swarbrick, has been a vocal advocate for the CFP to expand to a 12-team format, which would allow more teams to participate and create more competitive matchups.

However, Yormark has expressed skepticism about the proposed expansion, suggesting that it could lead to a watering down of the playoff format and create logistical challenges for the conferences involved.

Conference Realignment

The debate over conference realignment has been ongoing for several years, with schools and conferences constantly jockeying for position and seeking to improve their competitive and financial situations. The CFP has become a central issue in this debate, with many schools and conferences seeking to expand their presence in the playoff format.

The exchange between Yormark and Swarbrick highlights the intense competition and rivalries that exist in college athletics, as well as the complex and often contentious nature of conference realignment.

The controversy is likely to continue, with both the Big 12 and the ACC set to face significant challenges in the coming years as they navigate the complex landscape of college athletics.

This article was generated with AI assistance and may contain errors. Readers are encouraged to verify information independently.

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