Articles about Marketing

For years, tech enthusiasts have been eagerly awaiting the latest and greatest from top manufacturers. The excitement surrounding major releases was palpable, with many fans lining up for hours to get their hands on the latest smartphones, laptops, and gadgets. However, in recent times, this enthusi...

Founded in 1999 by Londoner Ruth Sullivan, Jellycat has evolved from a small, family-run business into a global phenomenon. The company's plush toys, known for their soft, cuddly designs and exceptional quality, have become a staple in many households around the world. But what's behind Jellycat's u...

As the world enters a new year, consumer behaviors and preferences are continuing to evolve. According to a recent survey by The Wall Street Journal, key trends are emerging that will shape the way brands interact with customers in 2026. Sustainability, personalization, and emotional connections are...

Campbell's Soup Company has taken swift action in response to a leaked recording that has left many in the business world and beyond stunned. The recording in question features a high-ranking executive at the company, who is heard making disparaging comments about the company's products. The executi...