Steph Curry, the two-time NBA champion and two-time NBA MVP, has re-signed with Under Armour, the sports apparel brand he has been partnering with since 2013. The new deal is a significant extension of their long-standing partnership, which has been marked by numerous endorsement and marketing campaigns. Curry's association with Under Armour has helped the brand to gain significant visibility and credibility in the market.

Details of the New Deal

According to sources close to the deal, Curry's new endorsement contract with Under Armour is worth millions of dollars. The exact terms of the deal have not been disclosed, but it is believed to be a significant increase from his previous contract. The deal will see Curry continue to be the face of Under Armour's global marketing campaigns, including television commercials, print ads, and social media promotions.

The deal is a major coup for Under Armour, which has been struggling to regain its footing in the competitive sports apparel market. The brand has been facing increased competition from rival brands such as Nike and Adidas, and has been seeking to revive its image through high-profile endorsement deals.

Impact on Under Armour's Brand Image

Curry's re-signing with Under Armour is expected to have a significant impact on the brand's image and reputation. As one of the most marketable athletes in the world, Curry's association with the brand is seen as a major endorsement for its products and values. Under Armour has been seeking to position itself as a premium sports apparel brand, and Curry's partnership will help to reinforce this message.

The deal is also expected to boost Under Armour's sales and revenue, particularly in the basketball market. Curry's popularity and influence among basketball fans will help to drive interest in the brand's products, including its signature Curry line of shoes and apparel.

Future Plans and Expectations

Under Armour has expressed its commitment to working closely with Curry to promote its brand and products. The company has plans to launch several new products and campaigns featuring Curry as the face of the brand. These initiatives will focus on highlighting the brand's innovative technology and design, as well as its commitment to high-quality products and customer service.

Curry's re-signing with Under Armour has sent a positive signal to investors and stakeholders, who have been seeking to see the brand regain its momentum in the market. The deal is seen as a major step towards revitalizing the brand's image and reputation, and cementing its position as a leading player in the sports apparel market.

The partnership between Curry and Under Armour is set to continue for the foreseeable future, with both parties committed to working together to promote the brand's products and values. As one of the most successful endorsement deals in sports history, the Curry-Under Armour partnership is expected to have a significant impact on the sports apparel market and beyond.

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Steph Curry Signs New Endorsement Deal with Under Armour